Simon Collis, Editor-in-Chief, Specialist Digital – TI Media
“Sean is the complete package. His personal drive and determination to succeed on behalf of his brands really moved the dial at TI Media – and he looks surprisingly good in Lycra.”
Who we are
SMI Media - Sales Consultancy, Content Creation, Brand Strategy & 360° Creative Production
SMI Media is led by Sean, Laura, and Pete - a senior creative team with over 25 years’ experience each across media, brand strategy, content creation, and high-end production. Together, we bring deep expertise, industry insight, and original creative thinking to help brands grow with clarity and impact.
Sales Consultancy
With decades of experience across leading UK media organisations, we specialise in uncovering commercial opportunities and transforming them into long-term revenue.
Strategic commercial planning
Brand partnerships
Sales optimisation and team training
Full delivery of commercially driven content campaigns
Sean has worked with TI Media, Future Publishing, and Dennis Publishing, bringing a proven track record in the outdoor and active lifestyle sectors.
360° Creative Production
We offer full end-to-end production across digital, social, film, and branded content. From concept to final delivery, our team handles every stage of the creative process with precision and world-class quality.
Laura specialises in social-first content, brand storytelling, and digital strategy — with strong experience in the wellness and outdoor markets. She crafts content that builds engagement, strengthens community, and elevates brand presence across all key platforms.
Pete is a director and cinematic storyteller with a career spanning major global brands such as Disney and Paramount. He leads our high-end film production, delivering premium visuals, compelling narratives, and standout commercial films.
Content Creation
We create powerful, engaging content that resonates across all channels and drives measurable results.
Social-first content
Branded films and campaigns
Photography and design
Editorial and commercial storytelling
Brand Strategy
We help brands define their voice, sharpen their positioning, and build strategies that drive long-term loyalty.
Brand identity & positioning
Messaging and tone frameworks
Creative direction
Campaign development
Our purpose is to bring people together to support and develop businesses working in the outdoors industry.
Fresh Perspectives
If you're looking to increase commercial revenues and develop a robust sales strategy, SMI Media is here to guide you every step of the way. With years of experience in the outdoor industry, we specialise in helping businesses unlock their full potential.
Known for our ability to build lasting relationships and tackle business challenges head-on, we are trusted partners who understand the unique dynamics of this market. Our expertise lies in identifying untapped opportunities and crafting tailored solutions that drive growth. Whether you're looking to expand your reach, improve your sales performance, or navigate complex market landscapes, SMI Media provides the insights and support you need to take your business to the next level
Putting the right people in the right places
SMI Media in partnership with Reed Talent Solutions is ready to help you find your dream job in the outdoor industry or recruit the right person to move your business forward.
With years of talent acquisition experience, Reed Talent Solutions specialises in connecting businesses with candidates who share your values and vision. From entry-level roles to CEOs and other executives.
Our approach to talent is flexible and scalable, making us the perfect partner whether you’re hiring a single team member or need a comprehensive workforce solution.
Reed Talent Solutions has access to a talent pipeline of 22 million people, and in the last two years has placed over 36,000 people into roles.
Ready to prepare your business for what’s ahead?
Whether you need one hire or a fully managed workforce, we’re here to support you.
Contact SMI Media and Reed Talent Solutions. Together, we’ll build a team as dynamic as the adventures your business provides.
Driving Growth in the Outdoor Industry
Dominic Langan – CEO, Madison
“Sean stands out as someone who actually takes time to properly understand the needs of my business and develop products and services to deliver tangible results. He's a hardworking, well respected professional, he is exceptional at building strong partnerships to benefit all parties.”
Scott Longstaff – Director Madison
“Sean is a superb, relationship driven professional. He has a unique ability to really understand business needs and applies creative solutions to match.”
Clive Gosling – Director of Marketing, Cycling Sports Group UK
“Sean understands better than anyone else in media that good business is about building partnerships. He is incredibly commercially aware and knows how to add value to brands looking to excel.”
Jayne Caple – MD, Vivid Imagination
“Sean constantly amazes with his tenacity and endless enthusiasm. From start to finish he delivers. His determination is admirable and always wants to ‘do the right thing’, a scarce quality today.”
Sasha Castling - Marketing & Communications Consultant
“Tenacious, authentic, diligent, dynamic and smart. Sean has a mercurial and entrepreneurial talent for creating opportunities that deliver results. His interpersonal skills, business acumen combined with his extensive industry knowledge set him apart.
His new adventure into the recruitment market place is also very exciting and am sure it will be a huge success.”
Get in touch
